Introduction
The Pokémon Trading Card Game (TCG) is experiencing another golden era with the release of Scarlet & Violet: Shiny Treasure Ex. This set, hailed as one of the most collectible releases in recent years, is especially making waves in the European (EU) markets, with Finnish buyers and sellers at the forefront. Whether you’re a seasoned collector, a casual fan, or a business focused on single cards and booster packs, this guide is tailored to help you navigate the explosive demand, regional insights, and the finer details of this phenomenal set.
What is Scarlet & Violet: Shiny Treasure Ex?
Scarlet & Violet: Shiny Treasure Ex is a high-class Japanese Pokémon card set, forming part of the Scarlet & Violet series. Designed with an emphasis on aesthetics and rarity, it features an extensive collection of shiny Pokémon, alternate artworks, and a reprint of fan-favorite cards with a premium twist.
Highlights:
- Over 190 cards, including more than 100 shiny Pokémon
- Special illustration rares and EX cards
- Includes reprints of popular cards with unique foil patterns
- Considered the Japanese counterpart to the English special holiday sets
For many collectors, Shiny Treasure Ex represents not just a product but a passion—each booster pack promising both nostalgia and value.
Key Features of Shiny Treasure Ex Cards
What Makes These Cards Special?
- Shiny Vault Subset: Featuring alternate-colored Pokémon with increased rarity.
- Art Style: Lavish full-art illustrations, sometimes with textural finishes.
- Premium Foiling: Holographic and rainbow foiling adds unmatched appeal.
- High Pull Rates: Better chances of pulling rare cards compared to regular sets.
Collectors and players alike appreciate the visual allure and competitive utility these cards bring. In short, Scarlet & Violet: Shiny Treasure Ex offers an exciting blend of form and function.
Pokémon TCG Boom in the EU
Pokémon cards have seen exponential growth in the EU market, driven by:
- Nostalgia among millennials
- YouTube unboxings and influencer hype
- Increased accessibility of Japanese imports
- Competitive play returning post-pandemic
From Germany to Finland, Pokémon TCG is not just a hobby—it’s a thriving secondary market with solid ROI potential.
Why Finnish Markets Are Crucial
The Finnish market has always been a stronghold for Pokémon enthusiasts. Here’s why it matters:
- High buying power among hobbyists
- Strong online marketplace presence
- Cross-border commerce with Sweden, Estonia, and Germany
- English cards are widely accepted and preferred
Retailers targeting the EU should prioritize Finnish-language SEO, while keeping listings in English for wider reach.
Single Cards vs. Booster Packs: EU Preferences
In Finland and broader EU:
- Single cards are top picks for collectors completing sets
- Booster packs attract players and casual fans chasing shiny pulls
- Bundles and ETBs (Elite Trainer Boxes) also perform well during set launches
Here’s a quick comparison:
| Preference | Benefit | Common Buyer |
| Single Cards | Fills gaps in collection | Hardcore collectors |
| Booster Packs | Chance-based thrill | Casual fans, kids |
| Display Boxes | Investment value | Resellers, investors |
LSI Keywords in the Pokémon TCG Niche
While optimizing for Scarlet & Violet: Shiny Treasure Ex, the following LSI keywords naturally enhance content and SEO:
- Pokémon booster box
- shiny Pokémon cards
- Japanese Pokémon TCG
- Scarlet and Violet cards
- Pokémon card value EU
- collectible Pokémon sets
- buy Pokémon cards Finland
Using these ensures your content is discoverable without sounding forced.
Collectability and Investment Value
With each print wave being limited, Shiny Treasure Ex cards:
- Appreciate in value due to scarcity
- Become centerpieces for graded collections
- Offer long-term investment returns
Professional grading from PSA or BGS can significantly increase card value, especially for full-art shiny Pokémon and textured EX cards.
Top Cards to Look Out For in Shiny Treasure Ex
Here are the top chase cards currently driving market excitement:
| Card Name | Rarity | Estimated Value (€) |
| Shiny Charizard ex | Ultra Rare | 200–300 |
| Shiny Mewtwo | Secret Rare | 150–250 |
| Full Art Gardevoir ex | Illustration Rare | 100–150 |
| Gold Miraidon | Secret Rare | 80–120 |
These values are based on current EU listings and may fluctuate due to market demand.
Pricing Trends in the EU Market
As of mid-2025:
- Sealed booster boxes are averaging €110–€140
- Graded cards (PSA 10) are fetching 3–5x raw prices
- Shipping costs are pushing local sales to premium levels
It’s recommended to track sales trends via platforms like:
- Cardmarket.eu
- eBay EU
- Troll & Toad (for imports)
EU Seller Tips: How to Stay Competitive
- Use multilingual listings (especially English)
- Offer tracked shipping and bulk discounts
- Keep inventory updated with each print wave
- Promote on Discord Pokémon communities
Consistency builds reputation, especially for EU buyers who prioritize trust and condition accuracy.
Where to Buy in the EU
If you’re looking to buy Scarlet & Violet: Shiny Treasure Ex, start with:
- Cardmarket – trusted EU trading platform
- eBay – vast selection, but beware of fakes
- Local hobby shops in Helsinki, Berlin, Stockholm
Avoid unauthorized third-party sites to steer clear of counterfeit products.
The Role of English Language Listings
English remains the lingua franca of Pokémon TCG trade in Europe. Benefits include:
- Wider audience reach
- Cross-border buying ease
- Improved SEO and listing visibility
Even in Finnish markets, English titles rank higher on platforms like Google and Cardmarket.
Online vs. Local Retail: Pros & Cons
| Channel | Pros | Cons |
| Online | Global reach, 24/7 sales | Shipping issues |
| Local Shops | Trust, walk-in traffic | Limited footfall |
| Tournaments/Events | Direct sales | Logistics-heavy |
A hybrid approach combining both channels works best for long-term growth.
Shipping Challenges Across the EU
Shipping Pokémon cards across borders requires:
- Protective packaging (toploaders, sleeves, bubble mailers)
- Customs knowledge (especially with Japanese imports)
- Tracking numbers and insurance for high-value cards
Consider setting shipping limits by value tier.
Pokémon Card Grading and Its Impact
Grading adds a layer of trust and value. Here’s how it affects the EU market:
- PSA/BGS graded cards sell faster
- Finnish collectors are adopting grading culture
- Grading fees and wait times remain challenges
Offering grading services or partnering with local graders can boost sales appeal.
Scarcity and Print Waves
The initial print wave of Shiny Treasure Ex was limited, leading to scarcity and:
- Increased aftermarket prices
- Secondary market hoarding
Subsequent waves have been slower to ship, keeping prices elevated.
Trends to Watch in 2025
- Growth of Japanese-exclusive sets in EU
- Expansion of online TCG tournaments
- Rising interest in graded shiny Pokémon cards
- Boost in sustainable and eco-friendly packaging
Sellers and collectors who adapt early will reap the biggest rewards.
Frequently Asked Questions (FAQs)
1. What makes Scarlet & Violet: Shiny Treasure Ex different from other Pokémon sets?
It focuses on shiny Pokémon with exclusive artwork and premium foiling, making it highly collectible.
2. Are these cards legal for competitive play?
Most are tournament legal but check the official Pokémon TCG rotation rules.
3. Where can Finnish buyers get authentic Shiny Treasure Ex cards?
Trusted EU platforms like Cardmarket and local hobby shops are best.
4. How much does a booster box cost in the EU?
Prices vary but typically range from €110 to €140 depending on demand.
5. Should I buy singles or booster packs?
Singles are great for completing sets; boosters offer the excitement of pulling rare cards.
6. Does grading really increase card value?
Yes, PSA and BGS grades can increase value by 3x or more for rare cards.
Conclusion
The Scarlet & Violet: Shiny Treasure Ex set stands as a landmark release in the Pokémon TCG community, especially in the European market. Finnish collectors and sellers are playing a pivotal role, making this a vibrant and competitive niche to watch. Whether you’re investing, collecting, or selling, understanding the nuances of this set, market trends, and buyer preferences can help you stay ahead in 2025 and beyond.
